As you might have seen I did a little marketing test over the last several days with my new Productivity Course called the Ultimate Productivity System For Internet Marketers. The experiment was to see what would happen if I let everyone have access to the entire course up front without providing any payment info at all, then only AFTER they’ve gone through the course do I ask them to pay for it.
The results were pretty interesting…
I opened the product as a WSO (Warrior’s Special Offer) on the Warrior Forum.
The way it worked was that people would visit the sales letter:
Then at the end of the sales letter there was a link where people could go to set up their account to access the course.
Again, no one had to provide any payment details up front (so this was different from a free trial). They only had to provide their name and email address to create their account.
Here were the results:
A LOT of people signed up! This is no surprise since the offer had almost no barrier of entry. I did expect a lot of sign ups, although I wasn’t sure that I’d get as many as I did simply because Productivity and Time Management aren’t really sexy topics that people generally look for courses on (even though they are very important).
Although I did expect the offer to be popular, but I was slightly surprised by the raw number of sign ups I did get.
Now for the bad news…
Even though the course content is great, the percentage of people that actually ended up paying for the course after signing up was very low (and very disappointing). In taking a closer look I noticed that most people that signed up never even took the time to access the course content in the first place (so it would be impossible for them to pay since the only way to pay is through the payment links within the course content).
When I think about it this really isn’t too much of a surprise since I’ve routinely found that many people (if not most people) that order a product (even an expensive product – which this is not) never actually end up making it all the way through the content. I guess I hoped that this course would be an exception to the standard rule and people would actually take the time to go through it (it is a productivity course after all).
In the end it seems that the people that did pay were the people that took the time to go through the course and are either already getting results with the system or at least can see themselves getting results was they start putting it into place. Ironically, those that did make it all the way through the course at least had good enough time management skills to get through the training so they may actually need the course less than those that buy but never get around to accessing the content.
One of the bonuses that I give with the course is an Action Sheet to actually make sure people get the most out of every product or WSO they ever buy… It looks like that is something people could have used for this training.
At the end of the day I’d say this experiment was a failure when it comes to trying to increase profits.
But there was a side benefit…
Remember how I said people that signed up created their account with their name and email address?
Well when they signed up for the course they were also added to my autoresponder account so they’re now on my list!
So even though my sales totals were a lot lower than I expected (and a lot lower than they would have been if I just sold the product up front as normal), I DID end up building quite a nice list using this strategy.
So would I recommend you try this strategy?
Well NOT if you want to make a lot of sales/income…
But if you’re trying to build a list than setting up and offer like this could be something worth trying (plus you have the side benefit and the income from those that do end up going through the course and paying you for it).
How does this type of offer compare (when it comes to building a list) with simply offering the product for free in exchange for name and email address? That’s an experiment for another day!
Feel free to let me know what you think below.
PS: I did restructure this offer so if you want to check out how I’m doing it now you can see it here (and it’s a great thing to get if you have productivity/time management issues).